The vision and mission of Ducks Unlimited is to fill the skies with waterfowl today, tomorrow, and forever by conserving, restoring, and managing wetlands.
   
DU acts to uphold the reputation of their organization, treating people and wildlife with respect. They evaluate their programs to guide and ensure credibility within the organization, which is comprised of a dedicated team of people (volunteers and staff).  

Ducks Unlimited is a grassroots, volunteer-based organization. The members are conservationists and outdoor enthusiasts who live all over the United States, Canada, and Mexico. In 2006, DU volunteers hosted more than 4,500 grassroots fund-raising events such as member and sponsor banquets, shooting and fishing tournaments, and golf outings (making them the most important sources of revenue for Ducks.) Since event dollars are typically unrestricted, DU is able to spend these funds in the highest priority areas and use them to leverage additional funds from other sources.

Recently, DU leveraged an average of six additional dollars for every net unrestricted dollar raised. In the past fiscal year, 83 percent of DU’s expenditures were converted directly to conservation work. This habitat is needed desperately by ducks, geese, and other wetland-dependent wildlife to survive.

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