NEW VIDEO EDUCATES PUBLIC ABOUT INDUSTRY . . . "For more than 200 years a unique industry in America has made products that have been part of our country's great tradition of freedom, self-reliance and enjoyment of the outdoors." So begins a new video produced by the National Shooting Sports Foundation called "Lock, Stock and Barrel: Understanding the Firearms Industry" and that is now available as a DVD free of charge or to view online at www.nssf.org. Designed to educate anyone who wants to know more about the history, operation and regulation of the firearms industry, the video is particularly helpful to those who hold misconceptions about the industry. "It's important that an industry that produces a product -- firearms -- that is at times a contentious subject in modern society should be understood and appreciated for the many positive contributions it has made for centuries," said NSSF President Steve Sanetti. "I believe that people who watch this video, perhaps at the local Rotary Club meeting or library, whether they own firearms or not, will come away with a new-found appreciation of our great industry." Potential audiences for the video are the general public, elected officials, teachers and students, local service groups and the media. Members of NSSF are encouraged to show the video to their employees and in their communities to promote a better understanding of the firearms industry. "Lock, Stock and Barrel: Understanding the Firearms Industry" is approximately 15 minutes long. Individual or multiple copies of the DVD are available at www.nssf.org/industryvideo.