MINNETONKA, Minnesota -

Reports of salivating fish have been documented around the world as anglers prepare to flip on the "eat" switch with the first biodegradable, environmentally-friendly soft bait, infused with scent-emitting Ultrabite® Pheromones.

Trigger X contains species-specific pheromones that trigger instinctive feeding behavior in fish - freshwater and saltwater - with its revolutionary, patented, Ultrabite formula that offers unduplicated attraction and reaction for a variety of popular angling species.

"Anglers will soon hold the power to suddenly turn the bite on," says Mark Fisher, Rapala director of field promotions. "Put simply, pheromones emitted by fish influence the behavior of other members of the same species and in turn influence the behavior of other species. If baitfish emit pheromones to communicate danger, their reaction triggers nearby predators to feed. In turn, the school of predators emit their own pheromones associated with feeding, working the school into a frenzy."

Designed to mimic natural forage shapes, Trigger X baits are available in a wide range of fish catching colors to suit every angling situation. Many feature a crystal see-through effect for a natural appearance.

All Trigger X baits feature a ribbed body design for detailed in-water flex, natural swimming action, and increased distribution of scent and pheromones into the water.

Unlike traditional soft plastics, Trigger X will allow anglers to fish it all year long, whether it's in the dead of summer or winter. With a wide range of fish-catching colors, anglers can quickly adapt to a multitude of angling scenarios.

Trigger X baits come sealed in unique form fitting trays to retain their shape and maintain pheromone saturation, and are made from an environmentally-friendly material that is biodegradable.

"Trigger the bite with Trigger X - biodegradable soft baits that look, feel, taste and smell like the real thing," explains Fisher.

www.triggerx.com

Trigger X - Bass

Anglers know when it comes to hooking hawgs, soft bait rigging is where the action's at. Choose from 11 "trigger the bite" styles including Swimming Worm, Flutter Worm, Spadetail Worm, Swimming Grub, Flapdad, Flipping Tube, Classic Tube, Minnow, Lizard, Frog and Big Bug. Select styles will be available in eight natural color patterns and all are equipped with fish-triggering Ultrabite Pheromones.

Trigger X - Walleye

Whether you're in the shallows, targeting the reefs or fishing through the ice, soft baits are a walleye angler's best friend - Trigger X is no exception. Choose from three "turn the bite on" styles such as a Swimming Grub, Jumbo Leech and Nightcrawler, all specifically designed to appeal to walleye.

Trigger X - Saltwater

Combine lifelike detail and the chemical-induced action of Ultrabite Pheromones, and anglers have a bait that is more effective than live bait, without the hassle. Trigger X Saltwater is available in three soft plastic designs including Shrimp, Crab and Strip Bait.

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