What do women really want?
New research funded by a grant from the U.S. Fish and Wildlife Service has found that the one-size-fits-all approach to marketing isn't effective for encouraging most women's interests in outdoor activities.

Researcher Mark Duda took a stab at answering this age-old question as part of a study commissioned by the National Wild Turkey Federation.

Learn about the purchasing power of women, their influence on the outdoor industry, what recreational activities they prefer and factors that prevent them from being more involved in the outdoors.

Below are links to the new Women in the Outdoors logo, a downloadable copy of the report and high resolution photos. Get the study quick facts here.

For more information, call the NWTF at (800) THE-NWTF.

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