Hand picked by the NRA's premier magazine, the revolutionary new Benelli Vinci beat out the competition to be named the "2010 American Rifleman Shotgun of the Year." NRA Publications' Golden Bullseye Awards acknowledge the finest products available in the shooting sports.

Beretta received top awards for new products in both shotgun and rifle categories during 2009. In addition, one of the Beretta field jackets garnered an editorial award for both its function and style. Beretta products have received nearly a dozen industry awards in the past two years and have been recognized by several publications from outside the firearms industry.

Each week join actor and former Army Ranger Tim Abell as he introduces viewers to some of America's finest - soldiers who have been wounded in combat and whose love of hunting has helped them overcome the physical and emotional scars of war.

The first part of the programs is the opening of regional Beretta service centers throughout the United States. Beretta U.S.A. has, for decades, used Bolsa Gunsmithing in California as a Gunsmithing and Warranty Service Center. Beretta U.S.A. has also now opened Gunsmithing Limited in Connecticut, Midwest Gun Works in Missouri and Briley in Houston, Texas as Beretta authorized service centers.

This week Benelli's VP of Marketing & Communications Stephen McKelvain and BOA host, Joe Coogan are joined by Mark DeYoung, President of Federal Premium Ammunition and Larry Teague, Editor of Buckmaster's GunHunter Magazine for a Texas whitetail hunt, safari-style, on the Stasney's Cook Ranch.

Beretta USA is the proud recipient of the prestigious 2009 NRA Golden Bullseye Award for "Shotgun of the Year" from American Hunter Magazine for the SV10 Perennia over/under shotgun. The highly regarded Golden Bullseye Awards are presented by the National Rifle Association at its annual meeting.

The launch of the groundbreaking Benelli Vinci is quickly approaching. Bookmark The Benelli Security Portal and watch as time races toward the much-anticipated Vinci unveiling at 12 Noon (EDST) on March 31, 2009.

Benelli's innovative new website is now online with enhanced, high-level upgrades. Easier, faster-than-ever, search tools make it a snap to find the Benelli products and information you need. Enjoy quick and simple site navigation enhanced by cutting-edge technology that makes www.benelliusa.com the ultimate source for information about Benelli's unparalleled collection of hunting, sporting, target and home defense firearms, as well as parts and accessories.

And you thought it couldn't get any better! Benelli is pleased to announce the release of a special new shotgun, the Benelli Performance Shop Cordoba. Already one of Benelli's greatest semiautomatic wingshooting guns with fast, deadly field performance, the Cordoba was inspired by the sky-blackening doves and incredible high-volume shooting experienced in Cordoba, Argentina.

The classic Franchi Renaissance Sporting shotgun is now available in 20-gauge. Weighing in at 7.4 pounds, Franchi's new 20-gauge is nimble, affordable and designed with the requirements of clay target shooters in mind. The Renaissance Sporting is fitted with a sturdy, stainless steel box-lock action to handle a steady diet of high-brass target loads and has 30-inch ported barrels with lengthened forcing cones to guarantee uniform shot patterns and to reduce backpressure for reduced felt recoil. Knurled, extended choke tubes make it quick and easy to change chokes between stations or shots.