Using their latest HD Binocular technology, Leica Sport Optics is introducing the newest HD Geovid BRF Binocular Rangefinders with enhanced ranging capability out to 1,400 Meters and twilight performance second to none. This new 56 and 42MM HD BRF Series delivers extremely bright resolution and color-fringe-free images in less than ideal conditions because of the new HighLux, HLS Prism Coating System, Flourite Lenses and the HDC™ Multi Layered Lens Coatings.

For 2009, Nikon pushes its optical technology in its All Terrain Binocular line with features that will benefit the hunter serious about low light performance. The new Nikon Monarch X binocular series with 45mm objective lenses provide larger exit pupils for increased low light performance, while maintaining the balance and comparable weight of many competitors' 42mm models. Available in 8.5x45 for the ultimate in light transfer and 10.5x45 for an ideal combination of power and performance, the Monarch X works equally well on tough stalks or long sits on stand.

Despite a weak economy and slumping retail sales, firearm sales continued to increase in January, continuing an upswing that began after November's election.

BLACKHAWK! Products Group's KNOXX Stocks is announcing several new additions to their award winning line of shotgun and rifle stocks.

BLACKHAWK! Products is so confident in their Warrior Wear tactical pants as the best performing, most comfortable tactical pants available, that they will give a 50% discount to trade-up from any old pair of non-BLACKHAWK! Tactical pants.

TR-FUFS2WC - Flip-Up Front Sight - A great complement to our FURS (flip up rear sight), the FUFS2WC (flip up front sight) now offers you the ability to have a complete backup to your optics equipped AR Style rifle.

Trijicon, Inc.®, the world leader in Brilliant Aiming Solutions™, is introducing its longest-range scope ever in its highly acclaimed, AccuPoint™ series. The new Trijicon AccuPoint 5-20x50 riflescope, like others in the renowned Trijicon AccuPoint line of riflescopes, provides advanced, dual-illumination technology for optimum shooting in any light, with high transitional speed and pinpoint accuracy. Designed primarily for tactical shooters, varmint hunters and law enforcement snipers, Trijicon's AccuPoint 5-20x50 riflescope allows shooters the ability to extend their range in any light.

TruckVault, Inc., makers of the world's finest in-vehicle secure firearms storage solutions, announced today the completion of its second of three Hero Hunts slated to air as part of their Xtreme Hunts television series lineup for 2009.

TACM3 Inc. is proud to announce the debut of the newest flashlight in the TACM3 line, the "LiteStalker II AL," offered in Mossy Oak® Treestand®.

Alpen Optics continues to impress magazine editors from some of the largest outdoor publications in the land. Field & Stream Magazine recently did a field test comparing five different spotting scopes to see which spotting scopes performed the best. A variety of tests were performed - how well they performed in low light, how easy they are to hold one-handed, how sharp they are, and how bright they are were a few of the tests performed. Out of all five spotting scopes tested, the Alpen model 711 20X50 mini spotting scope received top honors.