Using their latest HD Binocular technology, Leica Sport Optics is introducing the newest HD Geovid BRF Binocular Rangefinders with enhanced ranging capability out to 1,400 Meters and twilight performance second to none. This new 56 and 42MM HD BRF Series delivers extremely bright resolution and color-fringe-free images in less than ideal conditions because of the new HighLux, HLS Prism Coating System, Flourite Lenses and the HDC™ Multi Layered Lens Coatings.

Despite a weak economy and slumping retail sales, firearm sales continued to increase in January, continuing an upswing that began after November's election.

Trijicon, Inc.®, the world leader in Brilliant Aiming Solutions™, is introducing its longest-range scope ever in its highly acclaimed, AccuPoint™ series. The new Trijicon AccuPoint 5-20x50 riflescope, like others in the renowned Trijicon AccuPoint line of riflescopes, provides advanced, dual-illumination technology for optimum shooting in any light, with high transitional speed and pinpoint accuracy. Designed primarily for tactical shooters, varmint hunters and law enforcement snipers, Trijicon's AccuPoint 5-20x50 riflescope allows shooters the ability to extend their range in any light.

Trulock Chokes proudly introduces the ultimate multi-purpose tactical choke.

American Tactical Imports Inc., the world wide importer and exclusive overseas representative for several manufacturers of high quality shooting sports and Law Enforcement products, introduces the first ever 410 caliber semi automatic shotgun. The T14 is a smooth bore, open choke 410 shotgun based on the design of an assault rifle.

SIG SAUER, Inc., the leading manufacturer of commercial, law enforcement, and military firearms, has signed Max Michel, Jr., U.S. Army Shooting Team Veteran and Practical Shooting Champion, to become the new Manager of Competitive Shooting Activities.

Buffer Technologies is expanding its line of high-quality tactical components with the addition of a hydraulic AR-10 buffer from Enidine Inc.

Sightmark, a leader in gun accessory designs, has introduced a new riflescope that compliments the already strong, riflescope lineup. The new Tactical 1.5-5x30 Riflescope offers a wide field of view and compact size that is highly desirable for use in close combat situations. The riflescope has all the features law enforcement and military require. This riflescope features a mil-dot reticle as well as first focal plane to make ranging targets as easy as possible. The National Tactical Officers Association (NTOA) has recently given this riflescope the 'NTOA Tested and Recommended' seal of approval.

Three broadcast veterans have come together to create a new type of firearms television show designed to display new products in innovative ways to a large audience. Beginning in July, "Guns & Gear" will air on the Fox Sports Network, available in 69 million households.

Trijicon, Inc.®, the world leader in Brilliant Aiming Solutions™ for hunting, law enforcement and military applications, has developed new optical variations to its renowned Trijicon ACOG® models - compact telescopic sights with dual-illuminated reticle patterns for use in low light or at night. Additionally, Trijicon has announced a brand new Trijicon ACOG line of scopes, measuring just four inches long.