Four million of the iconic Savage Model 110 bolt action rifles have been produced and one collector will have the opportunity to add the historic Serial Number 4,000,000 to his collection if he is the high bidder for the rifle in the 2010 SHOT Show gun auction.

Reaching the 10,000,000 production mark in April 2009, the Remington Model 870 pump action shotgun is the most popular shotgun ever made. And now, the 10,000,001th Model 870 will be featured as the 2010 SHOT Show shotgun as the Model 870 begins its march towards its next milestone.

Hornady® Manufacturing, a world-renowned leader in ballistics technology, received two National Rifle Association (NRA) Publications Golden Bullseye Awards during a special ceremony at the 2009 NRA Annual Meeting in Phoenix, Arizona in May. Hornady received the awards for the 450 Bushmaster, which is the "Shooting Illustrated" 2009 Ammunition Product of the Year, and the 300 RCM and 338 RCM, which are the "American Hunter" 2009 Ammunition Products of the Year.

When the designers at SHE Outdoor Apparel set out to design and produce the finest women's upland vest they held nothing back, bringing together the perfect balance of performance and style. Designed to flatter the shape of a woman and built to perform in the field, SHE Upland has broken the mold in women's upland vests.

Aimpoint announces the introduction of two new optical filters designed to fit the company's popular 30mm electronic sight products. These new filters enhance the performance of Aimpoint red-dot sights by reducing solar reflection and glare on sunny days, and increasing optical contrast in poor light. Both of these new filters will fit all new and existing full-size Aimpoint sights including the 9000 series, all Comp series sights and all generations of the US Military's M68 Close Combat Optic also manufactured by Aimpoint. These filters may be mounted and removed instantly without the use of tools, and are extremely small and lightweight.

A newly designed "Universal Shooting Rest" which accommodates all types of gun stocks and still swivels 360° - exclusive to BOG-PODs.